February 22nd, 2022

Hey there 👋,

My name is John Ellison. I’m a social entrepreneur who has recently found my home leading growth at Toucan.

Over the last four months I've fallen down a rabbit hole at the intersection of climate action and crypto. Here, at the fringes of a movement called ‘Decentralized Finance’ or ‘DeFi’, there are hundreds of projects working to redesign money in order to heal the earth.

I am writing this to help shape and define the regenerative finance movement to increase it’s potential for impact while minimizing risks and unintended consequences.